Resource library
Articles
Guides, playbooks, swipe files and teardowns on getting launched.
Long-form pieces on launching: what to do, in what order, and what goes wrong. Every other shelf here is a list of places; this one is the reasoning behind using them.
13 resources
The Reddit self-promo survival guideWhy launch posts get removed, how shadow-removal works, and the version of your post that survives.Guide8 min readHow to read a community before you post in itA ten-minute diagnostic that tells you whether a community will welcome you, tolerate you, or remove you.Guide6 min readWhat a directory link is actually worthDofollow vs nofollow, domain rating, and how to tell a real backlink from a listing that does nothing for you.Guide7 min readThe directory submission sprintPrep once, then submit to twenty-five directories in a single evening instead of over three months.Playbook6 min readLaunch week, hour by hourWhat to do on each of the first five days, and the three windows where showing up matters more than anything you post.Playbook9 min readSix plays for your first 100 users when nobody knows youConcrete lead-gen plays that don't require a following, a budget, or waiting for SEO to work.Playbook10 min readThe comment-first strategyA two-week routine that turns a community that would have removed your post into one that welcomes it.Playbook5 min readTurning one launch into thirty postsA repurposing system that gets three months of content out of the work you already did.Playbook7 min readNine post formats that actually travelFill-in skeletons for the post shapes that reliably get read, and the two that reliably don't.Swipe file8 min readNewsletter pitches that get repliesFour cold-pitch templates for newsletter editors, plus the subject lines and the follow-up.Swipe file6 min read