Tools
Software for the distribution work itself — not for building.
Scheduling, screenshots, demo video, analytics and outreach. Only tools with a free tier or a one-off price — nothing here assumes a marketing budget.
Typefully
typefully.comschedulingxWriting and scheduling for X threads, with a preview that matches what actually posts. The free tier covers a solo founder posting a few times a week.
Buffer
buffer.comschedulingmulti-platformSchedules to several networks at once from one queue. Useful once you are posting the same build update to three places and resenting it.
Screen Studio
www.screen.studiodemovideopaidScreen recording with automatic zoom and smooth cursor motion. One-off purchase, macOS only, and the single biggest quality jump available for demo clips.
OBS Studio
obsproject.comdemovideofreeFree, open source, every platform, steep learning curve. The answer when Screen Studio is not an option.
Plausible
plausible.ioanalyticsprivacyLightweight, cookie-free web analytics with a single readable dashboard. Enough to tell you which of these channels actually worked.
Resend
resend.comemailtransactionalTransactional email that deliverability-wise behaves itself, with a free tier that comfortably covers a launch.
Canva
www.canva.comdesigncarouselFastest route to a LinkedIn carousel or an OG image if you do not design. The templates are obvious but nobody outside your industry notices.
Hunter
hunter.iooutreachemailFinds and verifies email addresses for outreach. Verify before sending — bounces damage your sending domain far more than a missed contact costs you.