Content ideas & formats

Hook: a single number and the time it took. "$0 to $412 MRR in 60 days."

Body: three to five short lines on what actually moved it — the channel, the change, the thing that failed first.

Ask: none. A link in a reply or the comments, never in the post itself.

Repeatable monthly. The number does not have to be impressive; it has to be real and specific.

Hook: name the mistake before anyone else can. "My onboarding lost 60% of signups. Here's the screen that did it."

Body: the screenshot, the diagnosis, the fix, the number afterwards.

Works because it is the rare founder post that costs the author something to write.

0–3s: the end result on screen, no intro, no face, no logo.

3–20s: the three clicks that produce it, sped up, captions burned in.

20–30s: the name of the thing, once.

Vertical, silent-first — most of the audience never turns sound on. The first frame is the entire job.

Cold open: the annoyance, demonstrated rather than described. Show the spreadsheet, the tab chaos, the manual step.

Middle: what you tried first and why it did not work.

Reveal: the tool doing it in one step.

Close: what it still cannot do. The limitation is what makes the rest believable.

One slide per pair: the old way, then the new way. Six to eight slides, one idea each, huge type.

Slide 1 is the whole post — it must work with nothing after it. Final slide is the ask.

LinkedIn still pushes document posts harder than links, which is the only reason this format is worth the effort.

Tweet 1: the outcome, stated flatly. "I spent 4 months on a product that made $0. Here's what I'd do differently."

2–8: one lesson each, concrete, no platitudes.

Last: what you are building now, one line, with the link.

Do not write this until it is actually true. The format is transparent when it is invented.