The Only Billboard

One billboard. One live ad. The next buyer takes it over.

The Only Billboard turns a single advertising spot into something people can watch, challenge, and take over. There is only one live ad on the entire site. The first claim costs $1, the next costs $2, and the price rises by $1 with every takeover. Each replaced ad is permanently preserved in History, creating both immediate attention and a lasting public record. Part advertising product, part internet game.