The 90-day launch checklist
Launch day is the easy part. This is what to do for the three months after it — the part most founders skip, which is why most launches go quiet after a week.
First 30 days
Get listed everywhere that takes a submission. Low effort, do it while the launch is fresh.
Write one honest launch post and reuse it
Two paragraphs: the problem you had, and what you built. Don't write fresh copy for every channel — you'll run out of energy by the third one.
Submit to every directory that takes your category
Low effort, does compound. Do the high domain-rating ones first in case you stop early.
Set up a way to tell where traffic came from
A tracked link per channel. Without this you're guessing for the next two months.
Tell the people who already know you
Anyone who gave you feedback while you were building. They're the most likely to actually try it and the most likely to be forgotten.
Post where self-promotion is allowed outright
Some communities have a dedicated thread or day for this. Start there while you learn the rules of the stricter ones.
Days 30-60
Show up in the places that need you to be a regular before they'll hear a pitch.
Become a regular somewhere before you pitch
Pick two communities. Comment usefully for a couple of weeks without linking anything. This is the slowest task and the one that works.
Check which channels actually sent traffic
Drop the ones that sent nothing. Do more of whatever worked, rather than adding new channels.
Talk to the first people who signed up
Ask what nearly stopped them from trying it. Fix that, then say you fixed it.
Write about how you built it, not what it does
The build story travels further than the product post, and it's the thing you can post in developer communities without it reading as an ad.
Days 60-90
The compounding work — newsletters, creators, and posting again where it worked.
Pitch newsletters in your space
One mention in the right newsletter outlasts a launch-day spike. Slower to land, so start now.
Go back to what worked and do it again
Founders treat launch channels as one-shot. Most aren't. If a subreddit sent you users in month one, you can post an update in month three.
Reach out to people who cover new tools
Not a mass email. Five people who genuinely write about your space, each with a reason you picked them.
Decide what you're doing next month
The founders who keep growing are the ones for whom distribution didn't end at day 90.
The version with the blanks filled in
List your product and we’ll turn this into your plan: which of our 51 vetted directories, subreddits and newsletters fit what you built, what each one’s posting rules are, and tick-boxes that remember where you got to. Free.